“The Shorty Awards (also known as the Shorties) are the equivalent of the Oscar in the Social Media world.” ~ shortyawards.com
Did you know that Outlander has the most engaged fan base in advance of a premiere in Starz history?
As you can imagine, that’s marketing gold to the powers that be. In fact, Starz’ Digital Marketing team has been working very hard to make us, the fans, feel like we’re ‘part of the ride,’ hoping it will motivate us to spread the news that the books are coming to life (as if we needed any coercion lol).
They hosted the fan event in NYC in October 2013, and LA in January 2014. We had behind the scenes glimpses of video/sketches & artist renderings/Q&A with Ron Moore, Diana Gabaldon, AND the lucky attendees in LA also got to interact with Sam Heughan & Caitriona Balfe!
LA is where the #PocketJamie campaign was born:
The #PocketJamie campaign was designed as a digital extension of a fan event we held in Los Angeles. Attendees were given their very own #PocketJamie and challenged to take photos of him and upload them to Twitter. This activation will last over 2 months and will culminate in the #PocketJamie awards to be “held” in March.
• Support our Outlander super fans and give them exciting, compelling content
• Encourage fans to participate in the #PocketJamie experience and activate others to do the same
• Bring a piece of the Outlander fan event to those who could not attend by giving #PocketJamie away on Twitter and encouraging everyone to participate.
The fun isn’t over yet.
Later this month, we will announce the #PocketJamie awards. Categories like “Most Creative #PocketJamie photo” “Farthest Traveled #PocketJamie” and “Best Supporting Appearance with #PocketJamie” will be announced. Fans will submit their photos for each category by tweeting them to @Outlander_Starz and including the #PocketJamie hashtag. Winners will be selected and announced at the #PocketJamie Awards, a live Twitter chat with the @Outlander_Starz handle. Each winner will receive a prize autographed by Outlander’s stars, Caitriona Balfe and Sam Heughan. ~ Starz Digital Team, as seen on industry.shortyawards.com
So, do you feel like Starz has made you feel as though you’ve been ‘part of the ride?’ I can honestly say that I do…