#PocketJamie Scores a Memorable Encounter (and a little inside scoop) with Howie Nicholsby for One #Outlander Fan…

 

Grand Marshal Howie Nicholsby (Founder of 21st Century Kilts in Edinburgh, Scotland) and Mary Keir, Tartan Day Parade NYC, 4-5-14

‘Grand Marshal’ Howie Nicholsby (Founder of 21st Century Kilts in Edinburgh, Scotland) and Mary Keir, Tartan Day Parade NYC, 4-5-14

“Mary Keir” attended the Tartan Day Parade in NYC, her husband and #PocketJamie in tow. The following is what transpired, in her own words:

I brought Pocket Jamie to the Tartan Day Parade in NY yesterday and told my husband my goal was to get a picture of him with Grand Marshal “Howie Nicholsby,” who is the founder of 21st Century Kilts in Edinburgh.

I’m shy to begin with, and Howie was usually surrounded by cool fashionista types so I was very intimidated. My husband gave me a much-needed push and I finally made my way over, said hello, and asked for a picture.

He was perfectly agreeable, but when I pulled out Pocket Jamie, his eyes lit up! He said, “Oh, you know, I dressed him!” To which I replied, “Lucky you!”

Sam Heughan backstage at 2013 BAFTAs

(Sam Heughan backstage at 2013 BAFTAs)

(He dressed Sam for the BAFTAs, and maybe other occasions? When he said “I dressed him,” I had a visual of him physically, literally dressing him—and maybe he did). He said Sam is “a lovely guy.”

Then he told me he will be an extra in Outlander.

He wanted to check it all out, so he went to the set one day and they asked him to appear in the show. He mentioned Terry Moore, the costume designer, and said she thought it would be funny/ironic to put him in pants for the role since he is a kilt guy. Then he took out his phone and showed us a picture of him and Sam together in character.

I confess I couldn’t really see it ’cause I didn’t have time to fumble for my reading glasses, but it was nice of him to show us. He said it was the first time he’d worn “trews” in 15 years and it felt really weird; he had to wear them for 3 1/2 days while he filmed his part, which will appear in the 4th episode.

So he cheerfully posed with me and PJ and was as kind as could be, so I was really glad I got my nerve up to approach him.

So are we, Mary. So are we ❤

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#PocketJamie Could Win Starz a Shorty Award for ‘Best Use of a Hashtag on Twitter.’

PocketJamie Template, from starzoutlander.tumblr.com

“#PocketJamie,” from starzoutlander.tumblr.com

“The Shorty Awards (also known as the Shorties) are the equivalent of the Oscar in the Social Media world.”  ~ shortyawards.com

Did you know that Outlander has the most engaged fan base in advance of a premiere in Starz history?

As you can imagine, that’s marketing gold to the powers that be. In fact, Starz’ Digital Marketing team has been working very hard to make us, the fans, feel like we’re ‘part of the ride,’ hoping it will motivate us to spread the news that the books are coming to life (as if we needed any coercion lol).

They hosted the fan event in NYC in October 2013, and LA in January 2014.  We had behind the scenes glimpses of video/sketches & artist renderings/Q&A with Ron Moore, Diana Gabaldon, AND the lucky attendees in LA also got to interact with Sam Heughan & Caitriona Balfe!

LA is where the #PocketJamie campaign was born:

The #PocketJamie campaign was designed as a digital extension of a fan event we held in Los Angeles. Attendees were given their very own #PocketJamie and challenged to take photos of him and upload them to Twitter. This activation will last over 2 months and will culminate in the #PocketJamie awards to be “held” in March.

Campaign Objectives 

• Support our Outlander super fans and give them exciting, compelling content
• Encourage fans to participate in the #PocketJamie experience and activate others to do the same
• Bring a piece of the Outlander fan event to those who could not attend by giving #PocketJamie away on Twitter and encouraging everyone to participate.

The fun isn’t over yet.

Later this month, we will announce the #PocketJamie awards. Categories like “Most Creative #PocketJamie photo” “Farthest Traveled #PocketJamie” and “Best Supporting Appearance with #PocketJamie” will be announced. Fans will submit their photos for each category by tweeting them to @Outlander_Starz and including the #PocketJamie hashtag. Winners will be selected and announced at the #PocketJamie Awards, a live Twitter chat with the @Outlander_Starz handle. Each winner will receive a prize autographed by Outlander’s stars, Caitriona Balfe and Sam Heughan. ~ Starz Digital Team, as seen on industry.shortyawards.com

So, do you feel like Starz has made you feel as though you’ve been ‘part of the ride?’ I can honestly say that I do…

And for those participating in the #PocketJamie contest, good luck & have fun! I can’t wait to see the entries, lol. 
A Pocket Jamie a day keeps the redcoats away, ken?

A Pocket Jamie a day keeps the redcoats away, ken?